Privacy Policy
Effective Date: September 20, 2024
At Silvera Financial, LLC (“we,” “our,” “us”), your privacy is a top priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://SilveraFin.com, which includes a blog and a client portal. Please read this Privacy Policy carefully. If you do not agree with the terms of this policy, please do not access the website.
- Information We Collect
We may collect personal information from you in various ways when you interact with our website, including:
- When you visit our website: We may collect information such as your IP address, browser type, device type, and how you use our website. As you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.
- When you sign up for or attempt to sign up for our Newsletter through the Site: We may collect your name, email address, phone number, and other relevant data to provide you with updates and promotional content.
- When you comment on our blog: If you leave a comment on our blog, we may collect your name, email address, website (if applicable), and the content of your comment. We also collect your IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture may be visible to the public in the context of your comment.
- Media: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
- Embedded content from other websites: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if you have visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
- When you use our client portal: Our client portal is hosted by a third-party service provider, and when you click on the portal link, you will be directed to their website. The information collected by the third party is subject to their privacy policy.
- How We Use Your Information
We use the information we collect for the following purposes:
- To improve our website: We analyze how users interact with our website to improve its content and functionality.
- To respond to blog comments: We use your information to engage with comments or questions you post on our blog.
- To manage client accounts: Through the client portal, you can access your account, share documents, and communicate with us.
- To provide requested information: Your information may be used for sending newsletters, updates, marketing messages, or service-related communications that you have requested by opting in. We will not share or sell your information to third parties without your consent, except as required by law.
- You may unsubscribe from email marketing at any time by clicking the unsubscribe link in any of our marketing emails.
- You can withdraw your consent to receive text messages at any time by replying “STOP” to any message.
- Third-Party Links and Client Portal
Our website contains links to third-party websites, including our client portal, which is managed by a third-party service provider. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies before providing personal information.
- Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track your activity on our website and store certain information.
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies help us understand user behavior, personalize your experience, and improve the website’s functionality. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
- Sharing Your Information
We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following situations:
- Service providers: We may share your information with trusted third parties who assist us in operating our website, conducting business, or servicing you, so long as those parties agree to keep your information confidential. For example, we use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We also use Intuit QuickBooks to manage our finances and our clients’ finances — you can read more about how Intuit uses your Personal Information here: https://www.intuit.com/privacy/statement/.
- We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use this information to show you other products that may be of interest to you or for advertising or retargeting.
- Legal obligations: We may release information when it is required to comply with the law, enforce our site policies, or protect the rights, property, or safety of others. For example, in response to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
- Behavioral advertising: As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. These include remarketing with Google Analytics, Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting, and integrated servicesthat require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- https://tools.google.com/dlpage/gaoptout/
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
- How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
- Data Security
We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no data transmission over the internet or any wireless network can be guaranteed to be 100% secure.
- Blog Comments
Please be aware that any information you voluntarily disclose in blog comments becomes public information. We reserve the right to moderate, edit, or delete comments that are offensive or violate our terms of use.
- Your Rights
You have the right to access, correct, or request the deletion of your personal information. If you would like to exercise any of these rights, please contact us at [email protected].
- Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “Effective Date” will be updated accordingly. We encourage you to review this policy periodically.
- Minors
The Site is not intended for individuals under the age of 18.
12. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
- Silvera Financial, LLC – 11469 Olive Blvd., #104, St. Louis, MO 63141
- Email: [email protected]
- Phone: (314) 492-4000
